Google ranking for key search terms relevant to our service:
"DMCM": Not in top 100"Digital Marketing Communications Management": 28th
"spinningfields discount card": 5th
"spinningfields giraffe": 10th
"spinningfields review": 13th
"spinningfields yellow card": 18th
(Data Captured on the 30th March)
We have also tested a wider range of terms , which were less successful due to fierce competition.
"DMCM": Not in top 100"Digital Marketing Communications Management": 28th
"spinningfields discount card": 5th
"spinningfields giraffe": 10th
"spinningfields review": 13th
"spinningfields yellow card": 18th
(Data Captured on the 30th March)
We have also tested a wider range of terms , which were less successful due to fierce competition.
Google analytics is the most popular analytics tool however we have found this to be highly unreliable , as it stopped working on 11/03/2011.
22.54% of visitors view 2 pages and 20.23% view 3/4 pages. This along with the ‘time on site’ and ‘bounce rate’ indicate relevance and interest in blog content.
46.82% of visitors are repeat users.
Visit recency shows that 58.03% of repeat users return on the same day, indicating the blog is more relevant than other search results. 29.65% returned within 7 days suggesting further information search based on success of first visit
After the 11/03/2011 we have incomplete statistics for above metrics except 'Visits', 'Unique Visitors' and 'Page views'. The incomplete statistics are based on averages and so we estimate they will not have drastically changed. The below values are based on both Blogger's and Google’s statistics calculating more accurate and up-to-date statistics
Visits: 375
Unique visitors: 199
Pageviews: 1,162
The below charts represents traffic from sources:
The below charts represents traffic from sources:
41.6% of traffic came via social media. Only 13.9% of this came through twitter, indicating greater utilization would be beneficial.
Eii: Critique
Initiative | Critique | |
We did: | Good/Bad | |
“Blogger” Platform | Created multiple pages Took some advantage of customization Efficiently edited posts. | Multiple pages provide easier navigation of page specific content. Not enough use of customization Posts needed to be more frequent |
Twitter | Frequent, relevant updates Direct links to other tools Twitter feed embedded in blog Traceable links to blog and other tools | Frequent updates drove followers to blog Not enough effort was put into gaining new followers or building relationships with existing followers |
Facebook | Visible links to blog Include visual assets “Like” button embedded on blog | Broadcast blog updates Link to Twitter account Not enough unique content and updates |
Eventbrite | Created event and put link onto blog Use twitter to promote the event. | Encourage ‘sharing’ of event through Facebook and Twitter Not actioned soon enough and more events beneficial. |
Affiliate Blogs | Use well respected blogs such as “Delenio” to link to blog. Link to other student blogs who also market areas of Manchester. | Links to affiliate blogs increased our ranking More affiliate link building to increase Google recognition, especially with blogs/sites of good reputation. |
Eiii: Post-Campaign Reflection
Initiative | What we would do differently |
Overall | Research into how businesses use digital tools, gaining insight into better efficiency. |
“Blogger” Platform | Post more frequently Optimize copywriting for SEO Begin posting sooner |
Twitter | Create relationships with new followers and engage more frequently with them actively seek new followers |
Facebook | Unlike Facebook advertising, pages do not allow effective targeting. Therefore we would not use this tool |
Eventbrite | Use this tool more frequently and link it to Twitter |
PPC | High competition to rank for key words means that additional support from PPC will increase ranking |
Affiliate Blogs: | Build relationships with other bloggers using social media tools More reciprocal linking |
